Become a Media Maven
If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.
You don't need to hire a public relations agency to see the benefits of these marketing tactics.
By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.
Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.
Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.
Episodes
259 episodes
Atomic Habits Part 4 Make it Satisfying
Today, I will let you know what I highlighted and why in part four of this Atomic Habits series.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws ...
Atomic Habits Part 3 Make it Easy
Today, I will let you know what I highlighted and why in part three of this Atomic Habits series.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws...
Atomic Habits Part 2 Make it Attractive
This is the first book I’ve read twice.The first time I listened to it.This last time, I read it with a highlighter.Today, I will let you know what I highlighted and why in part one of this series....
Atomic Habits Part 1 Make it Obvious
This is the first book I’ve read twice.The first time I listened to it.This last time, I read it with a highlighter.Today, I will let you know what I highlighted and why in part one of this series....
LinkedIn Live on the Most Overlooked and Free Way to Find More Clients
When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her. She asked me a bunch of questions about the most overlooked and free way to find...
Behind the Scenes of My Book Launch
Today, we’re walking and talking about my book launch. I’ll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the...
5 Reasons I'm Self-Publishing My Book
I am thrilled to announce that my new book, Become a Media Maven, will be published next week. After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route.&...
The 5 Growth Levers in a Business
Yong-Soo Chung from FirstClassFounders.com and the host of the First Class Founders podcast.Yong-Soo is a serial entrepreneur bootstrapping his business from nothing to $20m over eight years. Now, he's on a mission to help founders and c...
5 Steps to Create a Crisis Communications Plan NOW
Before recording this episode, I was one of those people who did not have a crisis communications plan. Now I do… and you should too. Linda Zebian, the...
DIY PR: How to do your own Public Relations
So many people want to know how to do their own public relations… when they’re ready.It’s shocking how many excuses I hear from people on why they’re not ready.Not big enough. Not well known yet. Not making enough money...
How to Pitch Local TV from a TV Reporter
I’m going to break down the who, what, when, where, why, and how in this episode.If you haven’t jumped in my bootcamp yet, you can see how this played out for a solopreneur I worked with in my
10 Ways to Turn Publicity Into Profit in ONE Day
My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage. I share this all th...
How to Create Content for Contributed Articles
In this episode, we're diving deep into the concept of contributed articles. I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy.What exactly is a contributed article?&...
4 Steps to Decide What Content to Create
Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it.Some things mentioned in this episode include:...
Inside my Brand New Content Flywheel
I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next.You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more.I decided to cre...
5 Steps to Get on Fox Business
If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily. Now, I'm going to break it down and share what worked and ...
5 Ways One Media Placement Led to 1,600 Customers
Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.I don’t like it when people rely on media placements to ge...
5 Reasons NOT to Work with a Pay-for-Placement PR Agency
This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR. Any professional will tell you this is wrong and unethical. But the peopl...
13 Things I'm Doing to Grow my Newsletter
One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.Building an email list is not easy. I have some things to do. In this podcast, I’m shari...
Duct Tape Marketing Podcast TAKEOVER: Traditional PR is Still a Fabulous Way to Stand Out
This is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more atten...
[GREATEST HITS] 4 Steps to Add Influencer to Your Entrepreneur Title
What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.Jenny dishe...
[GREATEST HITS] How Pat Flynn Makes Money Podcasting
I’ve known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about. Pat shares how his business didn’t start with podcasting. Still, he credits the Smart Passive Income Podcast to...
5 Myths About the PR Industry That Keep You a Best-Kept Secret
The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. They also hold you back from pitching to the media because you don’t think you’re ready or big enou...