Become a Media Maven
If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.
You don't need to hire a public relations agency to see the benefits of these marketing tactics.
By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.
Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.
Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.
Become a Media Maven
The Biggest Opportunity for All Small Business Owners is the PESO Model
Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam.
It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.
P: Paid
E: Earned
S: Shared
O: Owned
Whether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies.
Resources mentioned in this episode:
- Spin Sucks: https://spinsucks.com/
- My Newsletter: https://www.mediamavenandmore.com/newsletter/
- My Cookbook Reel: https://www.instagram.com/p/Ctpl3zZuBuO/
- The Media Mentoring Program: http://mediamentoringprogram.com/
- Become a Media Maven Podcast: https://www.mediamavenandmore.com/podcast/
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