Become a Media Maven
If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.
You don't need to hire a public relations agency to see the benefits of these marketing tactics.
By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.
Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.
Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.
Become a Media Maven
5 Reasons NOT to Work with a Pay-for-Placement PR Agency
This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR.
Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it’s safe and a way to make sure you don’t waste your money. When they say that, they’re just trying to get your money with little regard for their reputation or theirs.
By doing this, a PR agency is guaranteeing results. Right off the bat, that’s a red flag.
First of all, The Federal Trade Commission requires content sponsors to disclose whether they have paid for a third-party review or endorsement. When so-called public relations firms make these specific promises, they may be violating fair-trade practices.
Sometimes, they pitch and only charge you when they land something and call it a day. I’ll get into the problems with this today, but sometimes they also pay people they know who contribute to a place they land the coverage and that’s a whole different, darker story. I’ve done many episodes on this before so those out on the podcast.
The lines get blurred when you hire a publicist and ONLY pay them if and when they land you coverage.
In this podcast episode, I explain why.
When you’re ready, here are three ways I can help you.
1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!
2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.
3. Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency.
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