Before recording this episode, I was one of those people who did not have a crisis communications plan.
Now I do… and you should too.
Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis.
Then, when one hits, the five things to do to handle the crisis.
In a world of social media and cancel culture, creating a crisis communication plan is something every business owner needs to do - whether you’re a team of 1 or 100.
We talk about how you know something is a crisis, what do have in place NOW before it hits the fan, and the five As in handling it all with poise.
Click here to connect with Linda Zebian on LinkedIn.
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