Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam.
It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.
Whether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies.
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