I’m shocked at how many people, especially female business owners make excuses for not being ready for PR - to be on a podcast, contribute an article, land a TV interview, etc.
People feel like they’re not ready because of their perception of what they see on the outside.
That perception is exactly why earning media exposure is worth so much - because of the way your audience will perceive you.
People don’t get there because they have lots of money, run a successful business, have a big team, or anything else you may assume.
They got there because they pitched a good idea at the right time. Trust me, that’s better than relationships.
If you answer yes to any of these questions, then you’re ready to earn coverage.
That’s it. That’s all you need to earn exposure.
That attention turns into leads. Those leads turn into sales (if you nurture them correctly). That’s how you grow your business. It’s Business 101. Attention > Leads > Sales.
Getting attention is step one. You can’t have the other two without it.
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