Become a Media Maven
If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.
You don't need to hire a public relations agency to see the benefits of these marketing tactics.
By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.
Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.
Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.
Become a Media Maven
Behind the Scenes of my California Business Trip
I recently visited Southern California to visit three hotel clients of mine.
Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida.
That work included:
1. SEO keyword research for each place I was visiting using RankIQ.
2. Write the blog post with hotel client inclusion, but not promotion
You can check out the three blog posts here:
What to Pack for a Trip to Palm Springs:
5 Best Things to Do in Laguna Beach, California:
12 Best Things to Do in La Jolla, California:
3. Kept in mind everything in the blog post during my trip/making a list
4. What I didn’t experience, I embedded images from Instagram
5. Took pictures and video with reels in mind
6. Uploaded everything to a Google Drive folder to share with the client AND to work from when posting to social media
7. Updated my team with feedback on conversations with the client and my takeaways as a guest
Some other resources mentioned include:
- RankIQ: https://www.rankiq.com/?fpr=christina33
- My Lifestyle Blog: ChristinaAllDay.com
- My Instagram: Instagram.com/ChristinaAllDay
- Onsen Hotel & Spa: https://onsenhotelspa.com/
- Art Hotel: https://arthotellagunabeach.com/
- Cormorant: https://cormorantlajolla.com/
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