Become a Media Maven
If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.
You don't need to hire a public relations agency to see the benefits of these marketing tactics.
By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.
Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.
Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.
Become a Media Maven
7 Ways to Make Social Media Support PR
A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her.
There is such an overlap between social media and PR. They work together, so make them work for you!
- Build your brand on social media by sharing your expertise on social media. This way when a journalist does their research on you, they are convinced.
- Share your wins on social media. This shows your TRUE expertise.
- Do this regularly. Don’t do it once and forget it because then new followers won’t see it and current followers won’t remember.
- Connect with the person you’re pitching. This is why it’s important to select a handful of ones that will move the needle for you instead of 500 who cover your niche.
- Don’t just connect - like, comment, retweet, etc.
- After you pitch them, send them a tweet or message to give them a heads-up.
- After you earn coverage, share it on social media REPEATEDLY and tag the journalist who made it happen. I talk about the importance of this in previous episodes with journalists.
To do this seamlessly and automatically, I use Agorapulse.
Try it free for 30 days here: https://www.agorapulse.com/?via=christina86
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