Become a Media Maven
If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.
You don't need to hire a public relations agency to see the benefits of these marketing tactics.
By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.
Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.
Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.
Become a Media Maven
People Say This Is the Best Business Book. I disagree.
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.
While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same.
My quick takeaways and memorable parts of the book:
- Phil Knight doesn’t seem too likable.
- The idea behind Nike started with a college paper.
- Nike grew through influencer marketing before influencer was a word.
- Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.
- Nike means the Winged Goddess of Victory.
- The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here’s more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-it
- For some reason, Nike never had money… even the year they had $140 million in sales. That’s why they went public.
- Today, Phil Knight is worth $35.2 billion.
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