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People Say This Is the Best Business Book. I disagree.

January 17, 2023 Christina Nicholson Episode 177
Become a Media Maven
People Say This Is the Best Business Book. I disagree.
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Become a Media Maven
People Say This Is the Best Business Book. I disagree.
Jan 17, 2023 Episode 177
Christina Nicholson

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.


While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same.


My quick takeaways and memorable parts of the book:


  • Phil Knight doesn’t seem too likable.
  • The idea behind Nike started with a college paper. 
  • Nike grew through influencer marketing before influencer was a word.
  • Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.
  • Nike means the Winged Goddess of Victory.
  • The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here’s more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-it
  • For some reason, Nike never had money… even the year they had $140 million in sales. That’s why they went public. 
  • Today, Phil Knight is worth $35.2 billion.

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Show Notes

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.


While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same.


My quick takeaways and memorable parts of the book:


  • Phil Knight doesn’t seem too likable.
  • The idea behind Nike started with a college paper. 
  • Nike grew through influencer marketing before influencer was a word.
  • Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.
  • Nike means the Winged Goddess of Victory.
  • The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here’s more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-it
  • For some reason, Nike never had money… even the year they had $140 million in sales. That’s why they went public. 
  • Today, Phil Knight is worth $35.2 billion.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.


Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.