Become a Media Maven
If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.
You don't need to hire a public relations agency to see the benefits of these marketing tactics.
By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.
Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.
Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.
Become a Media Maven
How to Get on Wikipedia
Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for?
In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.
If you’re wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:
- Being consistent with bios in social media
- Running AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)
- Claiming your knowledge panel to control the facts Google shares about you
- Using Google My Business and amplifying your presence with the many features
- Looking at the images that show up when you Google yourself… and flag any you may not like so they can be removed
- Using Twitter for thought leadership
- Landing media and press hits because they do a lot for SEO
Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line.
He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.
One resource mentioned in this episode is:
Christina’s Masterclass: EarnMediaNow.com
Connect with Josh online at:
Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/
Josh on Twitter: https://twitter.com/josh_greene
Josh’s Website: TheMatherGroupLLC.com
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