Become a Media Maven
Find Speaking Opportunities in 12 Easy Steps
July 19, 2022
Laurie-Ann Murabito is a reformed painfully shy gal who accidentally became a professional speaker.
In this podcast episode, she talks about how you can find speaking opportunities and how to approach decision-makers so you get booked for them. The 12 specific points she breaks down are:
- Looking at where you already hang out and where your memberships are.
- Ask people in your network what conferences they go to.
- Let people know you are a speaker and can speak on specific topics.
- Find the decision-makers by looking at titles like a program coordinator, organizers, etc. You can also go to the association website and look under “about us” or the “leadership” tab.
- Find the event planners on LinkedIn to connect with
- If you can’t find the information, send your pitch to the President of the organization
- Pitch them by mentioning the event and ask about their process for booking speakers. Then tell them about the topics you speak about. If any sounds interesting, let’s talk!
- You can get paid on the front end or the back end (to speak and to sell)
- Be good on the platform, your niche - be specific and show it everywhere.
- Ask, “what’s your budget for speakers?” Pitch a breakout session to increase your value. Look at their revenue and at who has spoken in the past.
- Plant seeds to make an offer if no pitching is allowed.
- Even if you speak for no fee, send a speaker agreement to let them know what a deal they’re getting. In that agreement, ask for testimonials and referrals.
Laurie-Ann Murabito is a Business Mentor & Speaking Strategist who works with clients to communicate with confidence and leverage speaking opportunities and be positioned as the expert, attract high-end clients, and monetize their authority.
Some resources mentioned in this episode are:
Find Laurie-Ann online at: